Secret Hideaways

“Leo Village, Pu Luong, Thanh Hoa Province”

Secret Hideaways is operated by Secret Hideaways Joint Stock Company, a member of Lux Group Holding, a group that specializes in financing Asia’s leading tourism, yacht, restaurant and hotel real estate projects. with over 20 years of experience.

This is a joint venture between Mr. Pham Dac Kham and Mr. Pham Ha, who are travel experts with 20 years of experience in travel, transportation, yachts, restaurants, hotels operating throughout Vietnam. They share the same vision, the intrinsic strength of each business with a passion to bring memorable travel experiences to visitors, so the brand was established with a 4-star luxury boutique, limited edition. .

Secret Hideaways is operated by Secret Hideaways Joint Stock Company, a member of Lux Group Holding, a group that specializes in financing Asia’s leading tourism, yacht, restaurant, hotel real estate projects with more 20 years of experience.

Vision

Vietnam’s leading travel experience property developer.

Mission

Build memorable travel experiences for travelers.

Creating a better destination for people to live and more beautiful for visitors to visit and experience.

Heritage, art and style, each project is a destination rich in local culture, emotions, experiences and memories for visitors to bring back.

Increase in value

Adding real estate value, creating products on land increases real estate value and we create quality, authentic and unique travel experiences on real estate for Vietnamese tourism development. Male.

Satisfying customers

We have always been customer-centric, customer experience and satisfaction are the aim in all of the projects we work on.

Always innovating

Build a cohesive team, shared vision, capacity, passion, always innovating, constantly trying to create new values ​​and to touch customers’ emotions.

Social community responsibility

We always build and commit equal, integrity, transparent, and effective relationships with local communities, employees, suppliers, and investors to make profits, responsible and sustainable growth and development.

Keywords

Business core: value, cooperation, trust, creativity, quality, efficiency.

Pu Luong, Vietnam

Meaning Vietnamese is a private place of the Nui Lon. The overall logo is simple, delicate, impressive, consistent and associated with three main colors: yellow, blue and white.

The logo consists of the symbolic part, the word Secret (Secret, Private) is the brand name, the biggest and boldest word is in the middle of the logo, Hideaways (Shelter, Recluse, An Nhien) are below the balance of the icon and the Secret brand, the last line is the place of activity and the name of the country in which it operates, this part is neatly and balanced between the two E letters of the Secret brand. This part of the place can change when expanding the business area to another place without changing the logo layout.

The top symbol is a combination of the first two letters of the brand S and H, styled, interlocking to form a solid, reliable, H-shaped shape, the highest of the logo like the big Pu Long mountain. . The detached part of the H-shape forms the natural V and N, the first two letters of Vietnam.

The yellow color represents the characteristic ripe rice season, sunlight, positive energy, creativity, eye-catching, stimulating curiosity at first sight, the symbol to create a balance that fits the eyes of the viewer, beautiful about shape, create solid blocks, cause curiosity to explore.

The background color is the majestic Northwestern mountains and forests, the color of the rice fields and the sky. This color represents peace, serenity, elegance, and optimism like the soldier Tay Tien of the poet Quang Dung. The white color is the water associated with the season of water pouring on majestic terraced rice fields, expressing purity, simplicity, purity and safety. The yellow color is friendly, happy, fresh, young, happy, positive energy.

The three main colors also relate to the color of the three holy women worshiping in the Mother Palace in the original beliefs of worshiping Mau, Tam Phu of the Vietnamese. Tam phu is a noun referring to the three deities in the Vietnamese belief system, including: Mau Thuong Thien, Mau Thuong Ngan and Mau Com, who govern the most important areas of an agricultural society.

At first glance, the symbol resembles the Nôm script, the whole block forms the letter H: Happiness in Vietnamese and Happiness in English. The satisfying logo has a “wow” element, feng shui follows the indigenous philosophy and beliefs, but looks very trendy Western, has a bit of romance, blends the pinnacle of the concept of “stay local, dream globle”. and a line of products featuring curated glogal experiences such as literary tourism, or wellness that cares for the mind, body, and wisdom to which the brand aims. Slogan “an experience to remember” as a brand promise to customers will bring happiness.

Logo is designed professionally, identity standards, to ensure the success of a strong brand, minimalistic, streamlined, friendly, homogeneous, easy to identify, impressive, deeply meaningful, elegant, customized. Variable, elegant font with thin, bold, pale, large, balanced, flexible logo, easy to expand, easy to use, suitable on many different materials for different purposes. Logo has been registered for protection with the National Office of Intellectual Property of Vietnam.

Keynotes: Strong brand: Big idea in the mind of customers, leading in the market, high differentiation, leading in the field. Having marcom material, easy to convince customers, retaining customers, favorable in recruiting talent, and strong brand name leading corporate culture. Strong brands have better financial performance and are easy to call for investment. A brand is a brand name that is a valuable intangible asset that increases the total value of the business. The opponent must consider it before declaring war.

Secret Hideaways

An experience to remember

  • Explore, discover, enjoy, relax, experience and immerse yourself in culture and nature
  • We choose interesting destinations, rich in tourism resources.
  • Each shelter is an interesting story
  • Local experience, from global experience
  • All design details are meticulous
  • Each space is created to make visitors feel happy
    Inspiration comes from the destination’s heritage, culture and art
  • Every moment is worth it
  • Green space
  • Primitive construction, pristine experience awakens the senses
  • Not just staying, but the whole experience is authentic, unique and memorable
  • A journey for body, mind and insight
  • Turn moments into stories and memories.
Secret Hideaways

Touching Wilderness

“Whatever you do today, your opponent can copy tomorrow. The only thing that sets you apart is the name. ”

We choose a brand based on 10 principles of branding to become a strong brand.

  1. The name should be easy to read.
  2. The name should be easy to remember
  3. The name must have English sounds
  4. The name must be short
  5. Names must be unique
  6. The name does not have a common word
  7. The name has no abbreviations
  8. You need two names
  9. Must have a .com domain name
  10. Neutral in language

+ Branding is your idea that gets stuck in the mind of your target audience when they need your service.

+ Strong brand name: Big idea in the minds of customers, market leader, high differentiation, leading in the field.

+ Having marcom material, easy to convince customers, keeping customers’ feet, facilitating talent recruitment, and a strong brand that leads the corporate culture.

+ Strong brands have better financial performance and are easy to call for investment.

+ Brand is the brand name, is a valuable intangible asset, helps increase the total value of the business. The opponent must consider it before declaring war.

“Travel is now all about destinations, experiences and memories. Each destination has the secrets, stories, treasures of cuisine, nature, culture, art, heritage, history and people of that land, which is the attraction for travelers. come to explore, discover, enjoy, relax, immerse in cultural and natural heritage. An experience to remember!”

Testimonials

I am really happy when I came up with the idea and built the first literary shelter in Vietnam, inspired by poetry....

Pham Ha - Co-founder of Secret Hideaways, Chairman of Luxgroup

Minimalistic but comfortable design. Watch the sunset or dawn, live slowly, breathe the freshness of the mountains and forests, that is the most ...

Thanh Van - Deputy Director of Luxury Travel

An original architecture, for a pristine experience, from a room that can touch clouds, sun and wind

...

Nguyen Tien Hiep - Creative Director of Halucom

It's place for travelers who love photography, love culture, nature, people and food, enjoy the wilderness, only 2 hours flight from Saigon to Th...

Le Huu Toai - Traveler from Saigon

Book room online today and get ready for a vacation with us

For more information, please contact +84 886 03 66 68 or [email protected]

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