“Leo Village, Pu Luong, Thanh Hoa Province”
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“Leo Village, Pu Luong, Thanh Hoa Province”
Secret Hideaways is operated by Secret Hideaways Joint Stock Company, a member of Lux Group Holding, a group that specializes in financing Asia’s leading tourism, yacht, restaurant and hotel real estate projects. with over 20 years of experience.
This is a joint venture between Mr. Pham Dac Kham and Mr. Pham Ha, who are travel experts with 20 years of experience in travel, transportation, yachts, restaurants, hotels operating throughout Vietnam. They share the same vision, the intrinsic strength of each business with a passion to bring memorable travel experiences to visitors, so the brand was established with a 4-star luxury boutique, limited edition. .
Secret Hideaways is operated by Secret Hideaways Joint Stock Company, a member of Lux Group Holding, a group that specializes in financing Asia’s leading tourism, yacht, restaurant, hotel real estate projects with more 20 years of experience.
Vietnam’s leading travel experience property developer.
Build memorable travel experiences for travelers.
Creating a better destination for people to live and more beautiful for visitors to visit and experience.
Heritage, art and style, each project is a destination rich in local culture, emotions, experiences and memories for visitors to bring back.
Increase in value
Adding real estate value, creating products on land increases real estate value and we create quality, authentic and unique travel experiences on real estate for Vietnamese tourism development. Male.
We have always been customer-centric, customer experience and satisfaction are the aim in all of the projects we work on.
Build a cohesive team, shared vision, capacity, passion, always innovating, constantly trying to create new values and to touch customers’ emotions.
Social community responsibility
We always build and commit equal, integrity, transparent, and effective relationships with local communities, employees, suppliers, and investors to make profits, responsible and sustainable growth and development.
Business core: value, cooperation, trust, creativity, quality, efficiency.
Pu Luong, Vietnam
Meaning Vietnamese is a private place of the Nui Lon. The overall logo is simple, delicate, impressive, consistent and associated with three main colors: yellow, blue and white.
The logo consists of the symbolic part, the word Secret (Secret, Private) is the brand name, the biggest and boldest word is in the middle of the logo, Hideaways (Shelter, Recluse, An Nhien) are below the balance of the icon and the Secret brand, the last line is the place of activity and the name of the country in which it operates, this part is neatly and balanced between the two E letters of the Secret brand. This part of the place can change when expanding the business area to another place without changing the logo layout.
The top symbol is a combination of the first two letters of the brand S and H, styled, interlocking to form a solid, reliable, H-shaped shape, the highest of the logo like the big Pu Long mountain. . The detached part of the H-shape forms the natural V and N, the first two letters of Vietnam.
The yellow color represents the characteristic ripe rice season, sunlight, positive energy, creativity, eye-catching, stimulating curiosity at first sight, the symbol to create a balance that fits the eyes of the viewer, beautiful about shape, create solid blocks, cause curiosity to explore.
The background color is the majestic Northwestern mountains and forests, the color of the rice fields and the sky. This color represents peace, serenity, elegance, and optimism like the soldier Tay Tien of the poet Quang Dung. The white color is the water associated with the season of water pouring on majestic terraced rice fields, expressing purity, simplicity, purity and safety. The yellow color is friendly, happy, fresh, young, happy, positive energy.
The three main colors also relate to the color of the three holy women worshiping in the Mother Palace in the original beliefs of worshiping Mau, Tam Phu of the Vietnamese. Tam phu is a noun referring to the three deities in the Vietnamese belief system, including: Mau Thuong Thien, Mau Thuong Ngan and Mau Com, who govern the most important areas of an agricultural society.
At first glance, the symbol resembles the Nôm script, the whole block forms the letter H: Happiness in Vietnamese and Happiness in English. The satisfying logo has a “wow” element, feng shui follows the indigenous philosophy and beliefs, but looks very trendy Western, has a bit of romance, blends the pinnacle of the concept of “stay local, dream globle”. and a line of products featuring curated glogal experiences such as literary tourism, or wellness that cares for the mind, body, and wisdom to which the brand aims. Slogan “an experience to remember” as a brand promise to customers will bring happiness.
Logo is designed professionally, identity standards, to ensure the success of a strong brand, minimalistic, streamlined, friendly, homogeneous, easy to identify, impressive, deeply meaningful, elegant, customized. Variable, elegant font with thin, bold, pale, large, balanced, flexible logo, easy to expand, easy to use, suitable on many different materials for different purposes. Logo has been registered for protection with the National Office of Intellectual Property of Vietnam.
Keynotes: Strong brand: Big idea in the mind of customers, leading in the market, high differentiation, leading in the field. Having marcom material, easy to convince customers, retaining customers, favorable in recruiting talent, and strong brand name leading corporate culture. Strong brands have better financial performance and are easy to call for investment. A brand is a brand name that is a valuable intangible asset that increases the total value of the business. The opponent must consider it before declaring war.
An experience to remember
“Whatever you do today, your opponent can copy tomorrow. The only thing that sets you apart is the name. ”
We choose a brand based on 10 principles of branding to become a strong brand.
+ Branding is your idea that gets stuck in the mind of your target audience when they need your service.
+ Strong brand name: Big idea in the minds of customers, market leader, high differentiation, leading in the field.
+ Having marcom material, easy to convince customers, keeping customers’ feet, facilitating talent recruitment, and a strong brand that leads the corporate culture.
+ Strong brands have better financial performance and are easy to call for investment.
+ Brand is the brand name, is a valuable intangible asset, helps increase the total value of the business. The opponent must consider it before declaring war.
“Travel is now all about destinations, experiences and memories. Each destination has the secrets, stories, treasures of cuisine, nature, culture, art, heritage, history and people of that land, which is the attraction for travelers. come to explore, discover, enjoy, relax, immerse in cultural and natural heritage. An experience to remember!”
An original architecture, for a pristine experience, from a room that can touch clouds, sun and wind...”