{"id":604,"date":"2018-08-03T03:04:15","date_gmt":"2018-08-03T03:04:15","guid":{"rendered":"https:\/\/heritagecruises.com\/?page_id=604"},"modified":"2021-09-12T04:22:03","modified_gmt":"2021-09-12T04:22:03","slug":"about-us","status":"publish","type":"page","link":"https:\/\/secret-hideaways.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

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Secret Hideaways<\/h2>\n

“Leo Village, Pu Luong, Thanh Hoa Province”<\/em><\/p>\n

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Secret Hideaways Pu Luong<\/strong> is operated by Lux Hospitality, a member of Lux Group, a large group of small giants which specialize in luxury tourism, travel, transportations, cruises, yachts, restaurants, hotels, and real estate projects with over 20 years of expertise.<\/p>\n

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The Secret Hideaways Phu Luong<\/strong> project has been conceptualized by Mr. Pham Ha, who is a travel expert with 20 years of dedication, operating throughout Vietnam and Asia.<\/p>\n

Pham Ha brings his global vision to the tourism business with a passion to create unforgettable experiences for travelers. The brand was established with a boutique concept inspired from literature, with limited edition.<\/p>\n

The aim of this project is to raise Vietnamese destinations from the ashes post-pandemic. They nurse a fiery desire to uplift local communities while still entertaining travelers by rebuilding more responsibly and sustainably.<\/p>\n

Vietnam-based Secret Hideaways is a member of Lux Group, Asia\u2019s leading award-winning travel and hospitality group which specializes in funding capital for various products in the field of travel, tourism, cruises, yachts, restaurants, hotels, and real estate with more than 20 years of expertise.<\/p>\n

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Vision<\/strong><\/p>\n

We wish to be Vietnam\u2019s leading travel experience property developer. We select travel destinations in Vietnam for year-round-operations which are rich in natural tourism resources such as rivers, reservoirs, lakes, bays, and islands for creating unique and memorable travel experiences on cruises and at resorts.<\/p>\n

Mission<\/strong><\/p>\n

To create unforgettable experiences for travelers.<\/p>\n

To build a better environment for people to live in and more beautiful destinations for travelers to visit and experience.<\/p>\n

To blend heritage, art, and style in each journey and to be rich in local culture, emotion, and memory for visitors to bring back to their homes.<\/p>\n

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Increase in value<\/strong><\/p>\n

Adding real estate value: creating experiential travel products on land increases real estate value and we create quality, authenticity and individuality through travel experiences on real estate for Vietnamese tourism development.<\/p>\n

Satisfying customers<\/strong><\/p>\n

We are and have always been customer-centric. Customer experience and gratification are the aim in all of the designs we work on. We will declare customer rights 100% fulfilled.<\/p>\n

Always innovating<\/strong><\/p>\n

We\u2019re constantly building a cohesive team with shared vision, equal capacity, and dedicated passion and always innovating to try to create new values to touch customers\u2019 emotions.<\/p>\n

Responsible and Sustainable travel<\/strong><\/p>\n

We always craft and commit to equality, integrity, transparency, and effective relationships with local communities, employees, suppliers, and investors to make profits responsible and sustainable throughout our growth and development.<\/p>\n

Sustainable tourism is based on 6 main pillars<\/strong>: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business.<\/p>\n

Keywords<\/strong><\/p>\n

Business core: value, cooperation, trust, creativity, quality, efficiency.<\/strong><\/p>\n

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\"\"<\/strong><\/p>\n

Secret Hideaways Pu Luong, Vietnam<\/strong><\/p>\n

An intimate hideaway overlooking the big mountain. The overall logo is simple, delicate, impressive, consistent and associated with three main colors: yellow, blue and white.<\/strong><\/p>\n

The logo begins with the symbol. The word Secret<\/strong> (Private, Exclusive) is the brand name and the biggest and boldest word in the middle of the logo. Hideaways<\/strong> (a place used as a retreat or a place of solitude) is below the balance of the icon and the Secret brand.<\/p>\n

The last line is the place of activity and the name of the country in which it operates. The final part is neatly balanced between the two E letters of the Secret brand<\/strong>. This part can change when expanding the business area to another place without changing the logo layout.<\/p>\n

The top symbol is a combination of the first two letters of the brand S and H<\/strong>, stylized and interlocking to form a solid, reliable, H shape. The highest plateau of the logo resembles the big Pu Luong Mountain. The two detached parts of the H-shape form V and N, the first two initial letters of Viet Nam.<\/strong><\/p>\n

The yellow color<\/strong> represents the characteristic ripe rice season, sunlight, positive energy, and creativity<\/strong>. It is eye-catching and stimulates curiosity at first sight. The symbol creates a balance that draws in the eyes of the viewer. It is refined in shape and formed from solid blocks to cause curiosity to explore.<\/p>\n

The background color is the majestic Northwestern mountains and forests. It\u2019s the color of the rice fields and the sky. <\/strong>This color represents peace, serenity, elegance, and optimism like the soldier in Tay Tien of the poet Quang Dung. The white color<\/strong> is the water associated with the wet season\u2019s rains pouring on majestic terraced rice fields, expressing purity, simplicity, innocence, and safety. <\/strong>The yellow color is friendship, happiness, joy, and positive energy.<\/p>\n

The three main colors also relate to the colors of the three holy women worshiped in the Mother Palace in the original mother goddess beliefs, or Tam Phu of the Vietnamese. Tam phu is a noun referring to the three deities<\/strong> in the Vietnamese belief system including: Sky Mother (Mau Thuong Thien), Forest mother (Mau Thuong Ngan) and Water Mother (Mau Thoai), who govern the most important areas of an agricultural society.<\/p>\n

At first glance, the symbol resembles the N\u00f4m script, the whole block forms the letter H:<\/strong> Happiness in Vietnamese and Happiness in English. The satisfying logo has a \u201cwow\u201d element of feng shui which follows indigenous philosophy and beliefs, yet looks very trendy and Western.<\/p>\n

It has a bit of romance and blends the pinnacle of the concept of \u201cstay local, dream global\u201d with a line of products featuring curated global experiences such as literary tourism, or wellness that cares for the mind, body, and soul to which the brand aims. The slogan \u201can experience to remember\u201d is a brand promise to customers that it will bring happiness.<\/strong><\/p>\n

The logo is designed professionally with identity standards to ensure the success of a strong brand. It\u2019s minimalistic, streamlined, friendly, homogeneous, easy to identify, impressive, deeply meaningful, elegant, and customized. It\u2019s variable with an elegant font which is thin, bold, pale, large, balanced and flexible. It\u2019s easy to expand, easy to use, and suitable on many different materials for different purposes. This logo has been registered for protection with the National Office of Intellectual Property of Vietnam.<\/strong><\/p>\n

Keynotes: <\/strong><\/p>\n

Strong brand: <\/strong>Big idea in the mind of customers, leading in the market, high differentiation, and leading in the field. It has marketing and communication materials, it\u2019s easy to convince customers, retain customers, favorable in recruiting talent, and a strong brand name leading corporate culture. Strong brands have better financial performance and are easy to call for investment. A brand is a mark that is a valuable intangible asset that increases the total value of the business. The opponent must consider it before declaring war.<\/p>\n

[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”BRANDING STORIES SECRET HIDEAWAYS” tab_id=”branding-story”][vc_column_text css=”.vc_custom_1631419254298{padding-right: 20px !important;}”]An experience to remember<\/p>\n